FAQ’s

Multi-Sell isn’t just another real estate agency—it’s a brokerage with a smarter way to sell. Our strategy amplifies your property’s exposure, because we openly engage an industry of agents and their buyer networks. Unlike traditional methods, where many agents limit exposure and competition to keep full commissions, Multi-Sell leverages the entire industry-maximising your final sale price.

• More Exposure – Your property reaches a broader buyer pool, far beyond a single agent’s reach.
• Increased Competition – More agents competing means more buyer interest, more offers, and a higher sale price.
• Better Results – We incentivise agents with higher commissions, ensuring they’re motivated to sell your property for the best price.

Multi-Sell challenges the status quo of traditional real estate. While traditional agents often work independently, managing sales within their own networks, this limits exposure and collaboration. Agents typically avoid working with other agencies to protect their commission, often encouraging “off-market” or “quiet sale” strategies to sellers, that reduces buyer competition and results in underselling.

Multi-Sell flips this model by engaging the entire real estate industry. We market your property to a broad network of agents—far beyond just the local area—Incentivising them to introduce qualified buyers. With agents fully driven to act quickly, the result is more exposure, more offers, and the absolute highest, final selling price for you.

Traditionally, many agents cut their fees to win listings. In turn, often reducing marketing budgets and limiting your property’s exposure. Multi-Sell removes these barriers and distractions, to engage all agents across the industry, ensuring maximum visibility and competition—without compromise.

With Multi-Sell, you’re not limited to just one agent or agency—we get every local agent working for you. However, local agents can be limited in their reach, especially since many buyers come from outside the area.

In many Perth suburbs, the top 2 or 3 agents may sell just 30% of the properties, while the remaining 70% are sold by a much larger group of agents—many of whom are from outside the area.

So, when you limit yourself to just one agent, you’re missing out on potentially another 70% of the market.

Simple Scenario:

Total properties for sale in your suburb: 100
Top 1 or 2 agent’s market share: 30% (30 properties)
Remaining agents’ market share: 70% (70 properties)

Take-away: Choose Multi-Sell and reach another 70% of the market.

Absolutely! Multi-Sell isn’t just a new way of selling property—it’s a complete shift in how people think about the selling process. Instead of starting with the dilemma of choosing the “right” agent, we focus on the right strategy. By engaging multiple agents, not just one, our model maximises exposure and competition from the outset, ensuring your property has the best chance of achieving the highest price.

With over 35 years of business experience, including high-value negotiations for organisations like Defence Housing Australia, our founder has designed Multi-Sell to deliver the best outcomes for sellers. We incentivise agents to collaborate, driving more interest and stronger offers.

At Multi-Sell, we’re committed to putting you at the center of the process, ensuring your property gets the visibility and competitive edge it deserves. It’s not about working with just one agent—it’s about creating the most effective selling environment for your success.

The commission conversation isn’t just the elephant in the room—it becomes a major conflict of interest in discussions between Seller and Agent, and most sellers don’t even realise it.

For agents, commission is their livelihood, so naturally, they aim to protect their full fee. This often discourages them from working with other agents—because sharing a sale means splitting commission. The result? Fewer agents, less exposure, less competition—and with a shortage of buyers competing to push the price higher, you sell for less than your property’s true worth.

At Multi-Sell, we bring this issue to the surface because it matters. Agents avoid collaborating with other agents to protect their own earnings, but that only limits your property’s exposure and selling potential. We eliminate this conflict by engaging an entire industry of experienced agents, ensuring every qualified buyer sees your property. More agents-more competition-better results. That’s the Multi-Sell difference.

The agency you choose shapes your entire selling experience. Selling a home isn’t just about putting it online, sticking up a sign, and opening your doors every weekend—it can be time-consuming, stressful, and full of second-guessing. And when you’re relying on just one agent, you’re not just limiting your exposure—you’re cutting yourself off from the hundreds, even thousands, of other agents with buyers who could be ready to make an offer. You’re restricting the external interest that drives competition and the best possible price.

Multi-Sell takes a smarter path. We act as your property broker and personal assistant, engaging a trusted network of selling agents on your behalf. We manage enquiries, coordinate viewings, and create competition—so your property reaches more buyers and attracts stronger offers.

That’s why you don’t choose an agent—you choose Multi-Sell. A broker who engages the industry and brings the whole market to you.

At Multi-Sell, we follow a proven, structured marketing strategy for every property listing—starting with our exclusive invitation to agents. This ensures that your property is introduced to a wide network of professionals who already have pre-qualified buyers in their database.

We begin by promoting your property directly to agents through our Multi-Agent marketing campaign, reaching the most active professionals in the market. This broadens your property’s exposure beyond local agents, tapping into a diverse network that has successfully brought buyers into your area previously.

Our approach is supported by exclusive agent-only viewings, together with professional photography, property staging, online and offline campaigns, property portals, and social media promotions where deemed necessary. This combination maximises interest, sparks competition, and drives the best outcome for your sale.

With Multi-Sell, negotiations are managed by our network of agents who become our dedicated negotiators. They work directly with their buyers, using the competition created by our strategy to secure the best price and terms for your property.

By accessing this unlimited buyer pool, we ensure every opportunity is explored. Our focus isn’t only on the highest price—it’s about tailoring the deal to meet your specific needs – securing the best overall outcome for you.

Local agents are key to Multi-Sell’s strategy, offering deep knowledge of the area, a strong buyer database, and insights into local market conditions. However, we don’t stop at just local agents.

We work with a wide network of independent agents from surrounding areas and beyond. Many buyers come from outside the suburb, so our network of agents has likely already connected buyers to properties in your area. By expanding our reach, we ensure your property gets the exposure it deserves, attracting a larger and more diverse pool of qualified buyers.

This inclusive approach eliminates limitations and ensures maximum competition, ultimately securing the best outcome for your sale.

Transparency is at the heart of the Multi-Sell strategy. We created Multi-Sell to solve common frustrations sellers face, such as lack of clarity, conflicting agendas, and limited access to information.

We keep you informed at every step, with clear communication and regular updates. Plus, our online platform lets you track offers and buyer activity in real time, giving you full visibility of your property’s performance. With Multi-Sell, you’re always in control, eliminating uncertainty and ensuring trust at every stage.

The key to choosing Multi-Sell is its innovative strategy. By engaging multiple agents, leveraging advanced technology, and tailoring a selling approach to your property’s unique needs, Multi-Sell delivers smarter, more effective outcomes.

Our strategy ensures your property gains the widest exposure, sparks increased competition, and ultimately achieves the best possible price. When you choose Multi-Sell, you’re choosing a selling process designed for success, built on transparency, collaboration, and results.

Online property estimate tools, often found on real estate websites, are primarily designed to capture your information. These automated reports rely on broad data and can either undervalue or inflate expectations. While convenient, they lack accuracy and substance.

Real estate appraisals, provided by agents, offer a more tailored approach by considering recent sales, market trends, and property condition. However, agents may have a vested interest in securing your listing, which can sometimes influence pricing recommendations.

Independent valuations, conducted by certified professionals, offer the most accurate and unbiased assessment. With no financial interest in the sale, valuation companies provide factual, legally recognised reports often used for lending and legal purposes.

At Multi-Sell, we prioritise factual, up-to-date data and direct communication to ensure your most prized asset gets the attention and strategy it deserves.

When selling your property, the focus shouldn’t be on what you’ll pay—it should be on how much more you can achieve with the right strategy. With Multi-Sell, commissions are not just a cost; they’re an investment in achieving the highest and best price for your property.

By working with multiple top-performing agents, we create healthy competition, maximising exposure and demand. This strategy ensures you reach the right buyers, ultimately driving up the sale price. The result? You offset the commissions through a higher sale price, giving you a greater profit—all while enjoying a stress-free, transparent selling process.