Welcome to the future of Real Estate Brokerage - Yes we’re friendly too.
When selling a property, most homeowners face a key decision—how to choose the right real estate agent. The traditional approach encourages sellers to pick a single agent who they believe will achieve the best outcome. But what if this very choice is unknowingly limiting your property’s exposure, reducing competition, and ultimately affecting your final sale price?
At Multi-Sell, we take a different approach. Instead of thinking you have to pick and choose one agent from a selection of local agents, who you may or may not know well, we accentuate the invitation to Multiples of agents, to maximise reach and buyer competition for your property. Let’s look at a real-world example to understand why this matters.
The North-Eastern Suburb Case Study
We analysed property sales in a local suburb across 2024 (from January 1st to December 31st). The data, sourced from REIWA, reveals a compelling insight:
- Total properties sold: 276
- Total agencies involved: 69
- Total agents involved: 122
- Top 3 agents sold: 90 properties (32.6%)
- Remaining 119 agents sold: 186 properties (67.4%)
This means that while the top 3 agents accounted for 32.6% of sales, the remaining 119 agents were responsible for twice as many property sales, accounting for 67.4% of transactions.
So, despite 119 agents successfully selling more properties in the same suburb as the top three, sellers remain unaware of a better way. The outdated agent selection process has conditioned them to believe that choosing a single agent—and hoping for the best—is the only option. Multi-Sell changes that.
The reality is, no traditional agent will proactively invite the other 121 agents to assist in selling your property, let alone pay them a larger share of the selling fee to do so! That’s where Multi-Sell differs. Our multi-agent selling strategy is about engaging all agents to focus on your sale-increasing exposure, maximising competition and securing the best possible result.
The Reality: A Huge Buyer Market Beyond Just a Few Agents
As the chart clearly shows, the vast majority of sales come from a much broader number of agents—not just the most recognised names. Yet, under the traditional agent selection model, sellers are limiting their exposure by choosing just one of these agents, thereby excluding countless numbers of buyers, many of whom would have been willing to pay more for your property.
How Multi-Sell Changes the Game
With Multi-Sell, we don’t rely on just one agent or agency—we invite all agents to compete to sell your property. Meaning:
- More Exposure: Every agent, every buyer network, all working for your sale.
- More Competition: More agents bringing more buyers = stronger offers.
- Better Results: The best conditions, the highest price, and the best outcome for you.
Why settle for one agent when you can harness the power of many?
If you’re thinking of selling, let’s talk.
Disclaimer:
The data used in this article was sourced manually from REIWA and reflects property sales in a local Perth suburb from January 1st, 2024, to December 31st, 2024. While figures may vary slightly, this example represents a common pattern seen across many Perth suburbs.