Welcome to the future of Real Estate Brokerage - Yes we’re friendly too :)
The Drawbacks of an Outdated Approach
The traditional real estate model restricts your sale right from the start.
When you choose just one agent to sell your home, you’re limiting access to that agent’s network, strategy, and buyer pool. And because commission is an agent’s main driver, many are reluctant to openly engage other agents — even if those agents have the buyer’s willing to pay the highest price.
This creates a one-agent monopoly — where limited access reduces exposure, competition, and your sale price. Many sellers face this reality unknowingly, trapped in a system that hasn’t evolved to serve them best
The Thinking Behind Multi-Sell
A Smarter Model—Driven by Seller-First Thinking
Multi-Sell was built on a simple belief: great results come when everyone’s motivated to work together.
While traditional real estate often pits agents against each other, Multi-Sell flips that mindset—creating a collaborative environment, where agents are invited and rewarded for bringing the right buyers forward, regardless of which agency they’re from.
Some call it commercial strategy. Others might call it a form of business altruism.
We simply call it good business.
Because when the seller wins, everyone wins.
The Multi-Sell Solution
Multi-Sell flips an outdated system.
We act as your dedicated property broker—taking your property to the full market by strategically engaging multiple trusted agents and inviting their buyers to compete.
This isn’t passive marketing. It’s an active, coordinated sales strategy designed to drive competition, increase offers, and deliver the best possible sale outcome.
You stay in control with one expert point of contact—US! We manage the entire process from agent engagement to final negotiations.
Why Multi-Sell Works
More Agents = More Buyers
We engage multiple agents across different markets and demographics—instantly expanding your property’s reach.
Real Buyer Competition
More agents mean more buyers at the table. That creates competitive tension that drives offers higher.
No Locked-Out Buyers
Every serious buyer—regardless of which agent they’re working with—has access to your property.
Transparent Offer Process
All offers are submitted through our online platform, giving you full visibility on who’s offering and when.
Smarter Fee Structure
We take a smaller share of the commission—making it worthwhile for more agents to compete for your sale.
One Point of Contact
We handle everything—so you’re not left juggling multiple agents or chasing updates.
The Bottom Line
Traditional real estate limits your sale.
Multi-Sell opens it up—giving your property maximum exposure, stronger buyer competition, and a smarter, broker-led path to the best result.
That’s the Multi-Sell difference.
Meet the Founder - Peter Ehlers
Leading Innovation in Real Estate Sales:
Peter Ehlers, the visionary behind Multi-Sell, is a licensed real estate agent with over 35 years of experience in business and property sales. After 11 years away from the industry following the sudden passing of his wife, Peter returned to real estate with a fresh perspective on life and business. Driven by a desire to create a better, more collaborative approach, he recognized the potential to transform the real estate experience by uniting agents from across the industry to achieve exceptional results for sellers.
With two decades of expertise in residential property sales and over 10 years managing transactions exclusively for Defence Housing Australia, Peter has successfully facilitated over 1,000 property transactions nationwide, totalling nearly half a billion dollars. A respected figure in the Perth property market, Peter is known for his negotiation skills, integrity, and unwavering commitment to his clients’ success.
Multi-Sell, a trademarked strategy founded by Peter, reflects his dedication to reshaping the real estate process. By bringing together the collective expertise and networks of agents, Multi-Sell maximizes property exposure, fosters healthy competition, and ensures a seamless selling experience for sellers. Rooted in integrity, Peter’s vision for Multi-Sell is simple: to make the entire real estate industry your personal sales force, working together to deliver the best possible outcomes.
As a registered Real Estate Licensee with a Triennial Certificate, Peter’s focus remains on excellence, integrity, and achieving the highest level of success for every client.