The Problem with the Traditional Selling Model
Most property sales still start the same way: You choose one agent, and your sale follows their plan.
From that point on, access becomes limited.
The agent controls how the property is launched, how widely it’s shared, and which buyers see it.
Even the best agents are limited by their own networks & reach. Other agents, including those with ready, qualified buyers, are rarely brought into the process.
The result, is a more limited market than most sellers realise — fewer buyers engaged at the same time, less competition, and missed opportunities.
This isn’t about good agents versus bad agents.
It’s about a structure that limits access and competition.
What Multi-Sell Does Differently
Multi-Sell acts as your central point of control.
We manage the sale from start to finish and leverage the buyer networks of multiple agents across different markets and demographics – increasing exposure and creating real competition between buyers.
By aligning incentives, agents are motivated to bring buyers forward rather than hold them back.
The focus shifts away from agents competing with each other – and back to where it belongs: buyers competing for your property.
Why the Airbnb Analogy Makes Sense
Before Airbnb: Property owners were conditioned to rely on hotels – Hotels controlled listings, pricing, availability, and access & Travellers had limited choice – not because options didn’t exist, but because the system didn’t allow them to surface.
Airbnb didn’t build hotels.
It unlocked a network.
Traditional real estate still operates in much the same way: Sellers are conditioned to select one agent – That agent controls the listing, the direction, the timing, and access – Other agents – even with buyers ready — are often sidelined
Multi-Sell applies the same shift in thinking.
It doesn’t replace agents.
It unlocks access to a wider network of agents and buyers
The Bottom Line
Sellers shouldn’t have to pick and choose an agent, and hope they chose the right one.
All they should do, is choose a strategy that leverages the entire market.
That strategy is Multi-Sell.
Choose Multi-sell and Revolutionise Your Real Estate Journey.