Are You Reaching the Full Market?

When selling a property, most homeowners face a key decision—how to choose the right real estate agent. The traditional approach encourages sellers to select a single agent to manage the process.

But what many don’t realise is how this structure can influence buyer exposure, competition, and ultimately the final result.

At Multi-Sell, we take a broader approach. Instead of relying on a single point of access, we engage multiple agents—each connecting their buyers and contributing to the sale. Let’s look at a real-world example to understand why this matters.

A Local Suburb Case Study

We analysed property sales in a local suburb across 2024 (January 1st to December 31st). The data, sourced from REIWA, highlights an important insight:

• Total properties sold: 276
• Total agencies involved: 69
• Total agents involved: 122
• Top 3 agents sold: 90 properties (32.6%)
• Remaining agents sold: 186 properties (67.4%)

While the top 3 agents accounted for around one-third of sales, the majority were completed through a much broader group of agents across the market.

What This Means

This highlights an important point: buyers are not concentrated within just a few agents—they are spread across the wider industry.

In a traditional model, where a sale is typically managed through one agent and their network, this broader reach may not always be fully accessed.

How Multi-Sell Expands the Opportunity

Multi-Sell is designed to bring more of the market into the process.

By engaging multiple agents from the outset, we create greater exposure, encourage wider buyer participation, and build stronger competition around your property.

The Reality: A Broader Buyer Market

As the data shows, the majority of transactions involve a wide range of agents—not just a select few.

By opening your property to more of the market, you create more opportunity for buyer interest and stronger outcomes.

What This Means for You

With Multi-Sell:

• More Exposure – Access a broader pool of buyers across multiple networks
• Stronger Competition – More buyer activity can lead to better offers
• Better Outcomes – A more competitive environment creates stronger selling conditions

A Smarter Way to Sell

Selling isn’t just about choosing an agent—it’s about how the process is structured.

Multi-Sell is designed to give your property access to more of the market, from the very beginning.

Thinking of Selling?

Let’s have a conversation about how this could work for your property.

Disclaimer

The data used in this article was sourced manually from REIWA and reflects property sales in a local Perth suburb from January 1st, 2024, to December 31st, 2024. While figures may vary slightly, this example reflects a pattern commonly seen across many suburbs.